BTS and ARMY show off their creative sides in a special version of the “Life Goes On” music video!
BTS released a version of their “Life Goes On” music video, featuring special appearances made by ARMY! BTS hosted a #LifeGoesOn challenge on TikTok, encouraging fans to creatively interpret the track in their TikTok videos.
The challenge ran from November 20 to December 5, gaining 463,275 entries from ARMYs across the world, while the video views for the challenge reached 930 million in only 15 days. Lucky ARMYs were selected and shown in the “Life Goes On (ARMY ver.)” music video!
BTS themselves kicked off the challenge, making their appearances at the beginning of the video. Members expressed the song lyrics through decorative polaroids, leaves, flip-books, and other art projects.
The video continued by showing ARMY interpreting the meaning of the song through their own creations. This included calligraphy, painting, digital art, and videos of themselves enjoying BTS content.
“Life Goes On” is the song that expresses the honest thoughts of BTS regarding the COVID-19 pandemic. Though many bitterly endure its effects, the track is a message of comfort and acknowledgement that though the situation is terrible, “life goes on”.
The representation of daily life in the special music video united well with the acoustic song. The video created an optimistic atmosphere, portraying its lyrical message. BTS connected with their fans through this project, further displaying the message of consolation their song expresses.
Meanwhile, the group will connect with fans over the world once more during the upcoming 2021 NEW YEAR’S EVE LIVE Presented By Weverse, live-streaming December 31. The digital concert will feature Big Hit Label artists including BTS, Lee Hyun, Bumzu, NU’EST, GFRIEND, TXT, and ENHYPEN.
Source: Newsen
Image and Video Source: Big Hit Entertainment
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