They’re currently ruling the U.S. singles chart for a sixth consecutive week with their latest hit “Butter” and they have a new single arriving this Friday (July 9), but in between all their many musical projects, BTS have found time to secure their first official gig as global ambassadors for one of the most prestigious fashion labels in the world.
In just a matter of minutes (at 7 PM local time in Seoul, 6 AM EST), BTS will feature prominently in Louis Vuitton’s Men's Fall Winter 2021 Fashion Show, the latest collection from current artistic director and designer Virgil Abloh.
Both the band and the brand itself shared the good news earlier this week, and fans are encouraged to tune in to watch live. It appears the seven members of the Grammy-nominated vocal group will walk the runway, and ARMYs (the name the septet’s fans have adopted for themselves) can view the show on the company’s website.
The video teaser shared by BTS just a few days ago has already racked up more than two million likes on Twitter and the clip has been watched nearly 15 million times, which speaks to their incredible popularity online. The fashion house itself claimed it has “high expectations” for the program. Just a few days ago, a teaser advertisement-style video for the live showing was shared, and, as was expected, it too has been viewed by millions.
Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion-dollar brand wasn’t clear. This runway presentation is the first important piece of the partnership between the fashion powerhouse and the biggest band on the planet, but it surely won’t be the last.
Financial terms were not released at the time of the initial announcement, but Louis Vuitton is surely paying handsomely to work with the massively popular group, and more shows, photo shoots, videos and perhaps even spin-off separate collections may already be in the works.
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